Black & White Scotch Whisky – Vintage Promotional Matchbook Cover (Finland, c.1960s)

Description

Black & White Scotch Whisky – Vintage Promotional Matchbook Cover (Finland, c.1960s)

🏷 Publisher: Mainostikku Hamina (Finland)
📸 Type: Matchbook Cover / Promotional Sleeve
🗂 Series: Alcohol & Spirits Advertising
🗺 Location: Finland (Scottish whisky, Finnish-market issue)
🖼 Design: Illustrated promotional cover with brand imagery
📅 Era: c.1960s–early 1970s
📘 Format: Unused matchbook sleeve (issued without matches)
✍ Text: Finnish-language trade advertising

Original vintage promotional matchbook sleeve advertising Black & White Scotch Whisky, produced for the Finnish market. Issued as a bar and hospitality advertising piece rather than a souvenir, these sleeves were designed for use in licensed premises and trade environments.

The front features the instantly recognisable Black & White branding, complete with the famous terrier mascots and bottle illustration. The reverse lists a range of imported spirits, wines, and liqueurs supplied by E. A. Hjelt, including Meukow Cognac, Canadian Club Whisky, Cointreau, Dubonnet, Mumm Champagne, Croft’s Port, and more — effectively functioning as a miniature bar stock list from the period.

A strong example of mid-century spirits advertising with excellent crossover appeal for whisky collectors, bar history enthusiasts, and graphic design collectors. Unused and well preserved, with both visual impact and documentary value.

Condition:
Very good vintage condition. Unused promotional sleeve with clean print and strong contrast. Light surface wear only, consistent with age. No tears or structural damage.