Metallitalon Parturi Coiffeur – Finnish Barber & Hair Salon Advertising Matchbook Sleeve (c.1960s–1970s)

Description

Metallitalon Parturi Coiffeur – Finnish Barber & Hair Salon Advertising Matchbook Sleeve (c.1960s–1970s)

🏷 Publisher: Metallitalon Parturi Coiffeur
🖨 Printer: Mainostikku Hamina
📍 Market: Finland (Siltasaarenkatu 3–5, Valopiha)
📦 Type: Promotional matchbook sleeve
🔥 Contents: Sleeve only (matches not present)
🗣 Language: Finnish / French
📅 Era: c.1960s–1970s
🎨 Design: Bold red, black, and white modernist layout with stylised barber illustration
📝 Text:
– “Metallitalon Parturi Coiffeur”
– Address and telephone number printed below

Description:
Original vintage Finnish advertising matchbook sleeve produced for Metallitalon Parturi Coiffeur, a barber and hair salon located at Siltasaarenkatu 3–5 in Helsinki’s Valopiha area. The design features a striking red background with a bold black graphic of a stylised hat and hair, framed in a square — a confident, instantly recognisable visual identity.

The use of both Parturi (Finnish) and Coiffeur (French) reflects mid-century salon culture, where French terminology was often used to suggest style, professionalism, and continental flair. The strong typography and limited colour palette place the piece firmly within Scandinavian modernist commercial design.

A sharp example of Nordic urban ephemera, appealing to collectors of mid-century graphics, barber culture, and Scandinavian lifestyle advertising.

Condition:
Very good vintage condition. Light age-related wear consistent with handling. Colours remain strong and well-contrasted, with clear print and no tears or structural damage.